wear and wear is a retail brand that unites various apparel and footwear brands – Crocs, Reima, and HeyDude. Therefore, the visual identity is colourful and dynamic, prompting everyone to live with joy and “with a spring in their step”.

In the design the primary words of the graphic mark are set in lower case, creating a friendly and approachable mood. The word “AND” is placed on the side of the graphic mark inside a rectangular shape that symbolises product and price tags, and serves as a reference to retail. Shapes in motion are a means of expression across all communication materials – paired with imagery, colourful, and simply as backgrounds – creating a versatile and easily adaptable visual identity system.