An unobtrusively elegant visual identity was developed for the project, which emphasises the presence of nature, self-reflection, and a philosophical approach to space amidst the fast pace of modern life.
In the architecture of Mirrored buildings, the key element is mirrored surfaces – a sustainable solution that integrates the experience of nature into the leisure space environment. The brand is founded upon the concept of reflection and mirroring, which is also reflected in the visual execution of the logo.
The identity is designed to visually communicate a haven of peace: a balanced, contemporary serif typeface, a nature-inspired colour palette and evocative mood photography prompt guests to switch off from external distractions, take time for themselves and nature, and let their imagination wander.
