“What’s in a name? That which we call a rose by any other name would smell as sweet,” opined Shakespeare’s Juliet. Our 2020 calendar highlights the names of some of the leading characters from Rainis and Aspazija’s plays, which in time have been added to the Latvian calendar name day list.
The names are depicted graphically using the method “letter as image”. This approach was first introduced by constructivist El Lissitzky, who proclaimed, “The words on the printed sheet are learnt by sight, not by hearing. One communicates meanings through the convention of words; meaning attains form through letters”.