CLT Profi Visual Identity
The logo concept was inspired by combining the principle of Cross Laminated Timber (CLT) with an emphasis on its ultimate use or product – a building.
The visual identity, taking into account the specifics of the market in which the company operates, finds a balance between sustainability and people-friendliness . The logo is geometrically designed on the basis of a classic platform – the square – and the layers of materials are shown at an angle of 45 degrees. This is augmented by a warm brown tone and choice of distinctly tactile and natural paper for business communication.