Like an ancient rune, like a plastic imprint in a clay dish, the characters of the letters in Āraiši Lake Castle Archaeological Park’s graphic sign are eroded in places. Legend and experiment are interwoven in a story, whose revelation each of us must participate in. Like the lake castle settlement and adjoining park, the graphic sign reveals itself gradually.
Rich redden brown, copper and warm grey, wood tones rendered pale by time form the brand’s colour code. We convey symbolic messages with a typeface that communicates articulately, in places levelling out the characters of the letters, and elsewhere bringing them into stark relief.